Survive & Thrive series - Social Media - What's the point & how to use it successfully

When: 

Thursday, May 12, 2016 - 17:30
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Where: 

Middle Temple Hall

Details: 

Did you know:

  • 77% of the top 100 global companies use Twitter
  • 64% of consumers make purchase decision based on social media content
  • Social media accounts for 28% of the time people spend online
  • 40% of people don't tweet themselves, but watch other people tweet on Twitter

Intrigued? Whether you’re a social media critic or convert, these statistics demonstrate that we’re not maximising the opportunities offered by social media. Is social media understood, as it should be, as a vehicle through which we can build relationships, win business and broaden our knowledge globally? Sadly, we think currently it is not.

Social media is like marmite – people either love it or hate it. However, some of the negative reactions to social media are based on a lack of understanding within the legal sector. Particularly surrounding social media options and how best to select and use each, depending on your needs.

During the third event in our Survive & Thrive Programme we will outline:

  • the main social media channels relevant to the legal world together with the pros and cons of each
  • how to use social media for relationship building, winning business and for knowledge gathering
  • how people can and have misused social media and lessons to be learned

The event is open and relevant to social media converts and critics alike, and will be aimed at addressing the concerns of both.

Moderated by Sir Trevor McDonald, the speaker line-up will include:

Andrew Williams, Senior Director, FTI Consulting 

Andrew joined FTI Consulting in 2013 and works in a digital advisory capacity across the firm’s client base and new business programme, in addition to supporting clients with crisis preparedness and online issues management. Prior to joining FTI Consulting, he worked at Tesco PLC where he was Global Head of Digital Communications.

Felicity Gerry QC, 36 Bedford Row

Felicity, an international QC at 36 Bedford Row, is the person to speak to when it comes to social media and how, as a barrister, you can stay abreast of news and trends and use social media to help build your professional profile.

Felicity McMahon, 5RB

Felicity, an expert in Media Law, will talk about how she uses social media – in particular Twitter, and share her story on how it has helped her to acquire connections, first-hand knowledge and credibility as a professional. Felicity will also talk about her professional experience and how those in the media can and have fallen foul of social media, and her observations as to how you can avoid the potential pitfalls, but not be put off by them.

RSVP: To sign-up to attend this CPD-Accredited event, please email members@middletemple.org.uk or telephone 020 7427 4800 and quote reference: survive and thrive event. Partners also welcome. Members attend free-of-charge. Non-members £10.00 which is payable in advance.

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